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Not All Boomers Think Alike: Finding Their Hot Buttons Can Make or Break Your Marketing Communications
boomers and marketing communication. From News Direct, May 2006, Number 53. Marketing and distribution; ... -- InstanceBeginEditable name="Header" --> News Direct – Number 53 | May 2006 <!-- InstanceEndEditable ...- Authors: Carrie Hollenberg
- Date: May 2006
- Competency: Communication
- Publication Name: News Direct
- Topics: Actuarial Profession>Management skills; Life Insurance>Marketing and distribution - Life Insurance
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The New Product Notebook
show the needed break-even response rate for a direct mail campaign where the average annual premium ... author's September, 2006 presentation at The Insurance Direct Marketing Forum 2006: Database Delivers! <!-- InstanceEndEditable ...
- Authors: Society of Actuaries
- Date: Jan 2007
- Competency: Communication; Relationship Management
- Publication Name: News Direct
- Topics: Actuarial Profession; Annuities; Life Insurance
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A modern fable: The Actuary and the Marketers
A modern fable: ... Article from: News Direct Newsletter January 2004 – Issue No. 46 NEWSDIRECT ... Christopher H. Hause 4 A recap of the Insurance Direct Marketing Forum 2003 by Jay M. Jaffe 6 Managerially ...- Authors: Don Jackson
- Date: Jan 2004
- Competency: Communication; External Forces & Industry Knowledge; Relationship Management
- Publication Name: News Direct
- Topics: Actuarial Profession; Life Insurance>Pricing - Life Insurance